Seminar Schedule - NJAWBO - Women's Business Center

Digital Dish: Harnessing the Power of Social Media -Newark, 3-25-10

To register, please CLICK HERE or call the Women's Business Center at
973-507-9700.

WHERE: U.S. Small Business Administration, NJ District Office,
                  2 Gateway Center, 15th Floor, Newark, NJ 07102

WHEN:    March 25, 2010
                  10:00 AM-1:00 PM
                  *Please note this class was rescheduled from February 25th.*

COST:     FREE

COURSE DESCRIPTION: Marketing in the new millennium is fast paced and changing every day. Many successful entrepreneurs are testing new social interaction platforms with surprising results! This program will cover all the major contenders in social networking, how they work, and what you need to do, so they become a viable sales churning vehicle. Attendees will learn about the major social interaction portals (like LinkedIn, Twitter, facebook and YouTube) as well as email marketing, blogging, videos and podcasting. Real world examples of the power of social marketing will be shown, along with stats ‘n facts – how larger brands and even the news media are affecting the end consumer’s expectations, and how to adapt and integrate these portals with more traditional marketing campaigns, to remain competitive and to thrive. Attendees will walk away ready to develop sound social networking strategies, with a better understanding of how to “create a buzz within a budget,” through a variety of viral-based options.